PASSIVE Social Media App UI UX Design

This PASSIVE social media app UI UX design project (originally named Vayy Up) was built for a Tamil Nadu based production company that wanted a platform similar to TikTok, but focused on discovering new talent for the Kollywood film industry. The app lets users create short videos, compete in challenges, chat with friends, follow creators, and participate in events.

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The client needed an engaging and modern mobile application that would bridge entertainment, talent discovery, and fan-based interaction. Their goal was to build a place where users could showcase their acting, dancing, or creative skills and where the production team could identify rising talent for their movies.

My focus for the PASSIVE social media app UI UX design was to create a youthful, energetic experience without compromising clarity and usability.

• Create a fun and immersive short-video platform

• Allow users to participate in competitions and events

• Provide a smooth video creation and posting flow

• Enable chat, groups, and messaging

• Add a clean profile system

• Improve discoverability through curated categories

• Ensure the UI feels modern, polished, and easy to browse

1. Users wanted fresh UI

Most competitors had cluttered layouts. Users wanted something clean but expressive.

2. Posting videos should feel effortless

Current local apps made posting confusing with many extra steps.

3. Poor buffering was a major frustration

Users quit when videos loaded slowly.

4. Content categories felt unorganized

Users struggled to find competitions or trending posts.

Thinking: The app should feel premium, smooth, and unique.Seeing: Too many apps with distracting interfaces.Hearing: Feedback saying regional apps don’t look modern.Pains: Buffering issues, outdated design, unclear flows.Gains: Better UI, more engagement, smoother browsing.

1. Modern Onboarding

The onboarding flow quickly introduces the app’s vision while keeping it simple.Alt text: passive social media app onboarding screens

2. Smooth Video Creation Flow

Users can record, upload, and edit videos easily with clear action buttons and minimal clutter.Alt text: passive social media app video creation ui design

3. Explore & Competitions

A curated explore page shows categories like:

• Work it out

• Dance it out

• Competitions

• Trending creators

This helps users discover events and talent faster.Alt text: passive social media app explore page design

4. Chat & Groups

The chat section includes:

• Direct messages

• Group chats

• Typing indicators

• Read receiptsAlt text: passive social media app chat screen design

5. User Profile

Clean layout showing:

• Followers

• Following

• Posted videos

• Achievements

6. Settings & Verification

Simple profile verification to avoid fake users and spam.

• Onboarding

• Sign in / Sign up

• OTP verification

• Home feed

• Explore

• Chat

• Profile

• Settings

• Competition listing

• Video detail

• Camera / creation screen

The final PASSIVE design successfully transformed the client’s concept into a polished, modern talent-driven social app. Users enjoy smoother video playback, a clearer posting flow, and a community experience built for engagement.

The interface now feels more aligned with today’s youth and gives the production team a real platform to spot emerging actors for Kollywood films.

Commonly asked questions and answers Phone:+1 (555) 000-0000 Email:hi@arunarudra.com What services do you offer? I design and build digital experiences end-to-end.My core services include UI/UX design, product design, website design, branding, and complete development support when required. Whether it’s a mobile app, web platform, or a full product from scratch, I handle everything from research to final execution. How do you approach a new project? I start with understanding the problem  not jumping to screens. Research, user flows, and structure come first. Once the foundation is solid, I move into UI design, prototyping, and handoff. If development is included, I ensure the final build matches the design exactly. What tools do you use for your design work? I primarily work in Figma for UI/UX and prototypes, and  Illustrator for branding and visual assets. Depending on the project, I also use tools like Photoshop, After Effects, or development platforms through my team. Can you handle both design and development? Yes. If a project requires it, I collaborate with my development team to deliver a complete solution design + development. This ensures the final output stays consistent with the design vision and avoids the usual designer–developer mismatch. How long does a typical project take? It depends on the complexity.A simple website takes around 2–3 weeks.A full product (app + website + dashboard) can take 6–10 weeks.Before starting, I always give a clear timeline based on scope so there are no surprises. Newsletter subscribe!Enter your email to unlock an exclusive 10% discount on professional website development tailored to your business needs.[blocksy_newsletter_subscribe form_style="inline" container_style="boxed"]Have more questions?Let’s schedule a short call to discuss how we can work together and contribute to the success of your project or idea. Book a call now